Targeting strategy
Targeting strategy
A living definition of who buys from you and why, refined by what your campaigns actually convert, not by a workshop that ages in a slide deck.
Most ICPs are written once, argued over, and never touched again. This use case keeps yours alive: every campaign result, reply, and closed deal feeds back into who you target next, and every revision comes to you with the evidence.
- →A structured Customer Profile: industries, sizes, roles, and the disqualifiers that save you time
- →Revisions proposed from real conversion data, with the evidence attached
- →Segment scorecards showing which slices of your market actually convert
- →Feeds every other use case: outbound targeting, content topics, competitive scope
Structured, versioned, and always current. The single source your campaigns target from.
Reply and conversion rates per segment, with a recommendation per row.
When a segment over- or under-performs, a proposed change arrives with the data.
Considering a new vertical? Get the case for and against before you spend on it.
- Baseline built. From your site, your deals, and an optional working session. Structured, not a paragraph.
- Results attributed. Every campaign outcome maps back to the segment that produced it.
- Revisions proposed. Significant deltas become proposed profile changes in your Inbox, evidence attached.
- Everything downstream updates. Approved changes propagate to targeting, content, and competitive scope automatically.
We already have a targeting doc. Is this redundant?+−
Bring it; it becomes the baseline. The difference is what happens after: yours updates from evidence instead of aging in a drive.
Does this work without the outbound use cases?+−
Yes, from your CRM history and site, though it sharpens fastest when campaign results flow in continuously.