Competitive intel
Competitive intel
Every competitor move, pricing change, launch, and hire, briefed on your desk before your prospects mention it.
You should never learn about a competitor's pricing change from a prospect on a sales call. Competitive intel watches your named rivals continuously across the surfaces that matter and turns changes into short, sourced briefings.
- →Pricing pages, plans, and packaging diffs, with the before and after side by side
- →Product launches, changelogs, and feature announcements
- →Hiring patterns that signal strategy: new sales offices, first marketing hires, team growth
- →Review-site movement: rating deltas and recurring complaint themes you can sell against
Their Growth plan dropped from $1,100 to $900 and now includes the API. Your win rate against them is 64% on value, so the recommended counter is the approval-gate story, not price. Two talk tracks drafted.
Announced Tuesday, shipped behind a waitlist. Full teardown attached with 3 gaps their launch post concedes.
Positioning, pricing, strengths, landmines to plant, and the objection handling that wins. Updated automatically when anything changes.
If meeting intel is active, competitor mentions from your calls feed the battlecards.
- Daily sweep. Your named competitors checked across pricing, product, careers, press, and reviews. Every claim carries a dated source link.
- Weekly briefing. One short memo of what changed and what to do about it, in your Inbox each Monday.
- Instant alerts. Big moves, a pricing change or a launch, surface the day they happen instead of waiting for Monday.
- It learns your market. What you mark useful sharpens what it watches. The battlecards compound; that knowledge stays in your account.
Do I have to pick the competitors myself?+−
No. Setup proposes a list from your Customer Profile and market; you edit and confirm it. Add or remove competitors anytime.
Does this send anything externally?+−
No. This use case is read-only: it monitors public sources and writes briefings. There is nothing to approve because nothing leaves your account.
What does it cost beyond the subscription?+−
Nothing. Monitoring runs within the flat monthly price; there are no usage meters on this use case.